Technical Support /Application/Ingredients
Bachelor in Food Science and Technology, Major in Biochemistry
Ingredients Sourcings and / Application Solutions / Feasibility study / Market study / Business Plan / Trade merchandising of new ingredients and technology
Over 30 years
In the area of industrial food ingredients, my involvement in R&D applications for various sectors of the industry (ie dairy, meat, prepared meal, bakery and tinned food) allowed me to act as a technical support at the level of product development and commercialization of innovative ingredients. Throughout my career, I often witnessed companies’ failure to commercialize extraordinary products because of their unskillfulness at selling and publicizing; too many great innovations are unsuccessful because insufficient energy is invested at these crucial steps of their development.